If you have a macro string like this:
%let keyword = "Google";
, you want to determine if this macro string is a quoted string. Below is a handy macro code that does that:
%if %qsubstr(&keyword, 1, 1) = %str(%") &
%qsubstr(&grp, %length(&grp), 1) = %str(%") %then
%do;
%let is_a_quoted_string = Yes;
%end;